Последние поступления

Ge Zhibing Transflective Liquid Crystal Displays waterproof electronic digital display test pen voltmeter ac dc voltage meter tester with lcd display and lighting function
Sunlight readable transflective liquid crystal displays, used on devices from cell phones and portable media players, to GPS and even some desktop monitors, have become indispensable in our day-to-day lives. Transflective Liquid Crystal Displays is a methodical examination of this display technology, providing a useful reference to the fundamentals of the topic. Including thorough descriptions of the essential physics of transflective LCD technologies, the book also compares transflective LCD technology with alternatives, such as OLED displays, to enable display engineers to appropriately select the correct device for their particular application. Includes detailed descriptions of both pure transmissive and reflective LCDs, and the design considerations and performance of combining these into small mobile displays. Focuses on fundamental elements, such as double cell gap transflective LCDs, wide-viewing angle technology, light polarization and wide-view linear and circular polarizers, video rate display by colour sequential technologies, colour sciences and engineering, and backlights. Describes the latest LCD technologies, such as polymer-sustained surface alignment technology, and the possible trends which could be applied to transflective LCDs in the future. Its focus on the fundamentals of transflective liquid crystal displays makes this an ideal graduate text, while display engineers, scientists, developers and technicians working with this technology will also welcome this resource. The Society for Information Display (SID) is an international society, which has the aim of encouraging the development of all aspects of the field of information display. Complementary to the aims of the society, the Wiley-SID series is intended to explain the latest developments in information display technology at a professional level. The broad scope of the series addresses all facets of information displays from technical aspects through systems and prototypes to standards and ergonomics
8685.76 RUR
David Booth Display Advertising. An Hour a Day waterproof electronic digital display test pen voltmeter ac dc voltage meter tester with lcd display and lighting function
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.
1958.54 RUR