Последние поступления

Matt Britton YouthNation. Building Remarkable Brands in a Youth-Driven Culture свитшот print bar metal is the new black
Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.
1660.84 RUR
Olson Joann S. Meeting the Transitional Needs of Young Adult Learners. New Directions for Adult and Continuing Education, Number 143 свитшот print bar metal is the new black
This is the first New Directions volume related to young adult learners since 1984. Then, as now, young adults are an important segment of the adult population but have received scant attention in the adult education literature. Increasingly, youths and young adults are enrolling in adult education programs and in doing so are changing the meaning of adulthood. Given the significant demographic, technological, and cultural shifts during the past 30 years, there is an increasing need for practitioners and program planners to reconsider what constitutes “adult” and “adult education.” An understanding of the changing meaning of adulthood is fundamental to developing programs and policies that will address the needs of younger learners, and we believe it is time for an updated discussion among adult educators and scholars in other disciplines. This sourcebook is designed to reignite the discussion related to meeting the educational needs of young adults along with a timely and interdisciplinary discussion that highlights the transitional needs of young adult learners. This is the 143rd volume of the Jossey Bass series New Directions for Adult and Continuing Education. Noted for its depth of coverage, it explores issues of common interest to instructors, administrators, counselors, and policymakers in a broad range of education settings, such as colleges and universities, extension programs, businesses, libraries, and museums.
1926.58 RUR
McKay-Moffat Stella A Pocket Guide for Student Midwives свитшот print bar metal is the new black
A Pocket Guide for Student Midwives is an accessible, portable book offering student midwives everything they need to grasp the key elements of midwifery language, knowledge and skills. The new edition of this useful aide-memoire is divided into two parts. The first includes relevant terms, abbreviations and definitions. The second part is a quick A-Z reference guide to common conditions, procedures, emergency situations, and supporting information, enhanced by visual material to aid comprehension of normality and anomalies. The innovative action flow charts enable rapid access to information that logically guides the reader through procedures in potentially life-threatening situations, in both home and hospital settings. A Pocket Guide for Student Midwives is essential reading for the new non-nurse student midwife, the experienced nurse entering the midwifery profession, and senior student midwives.
3321.02 RUR
Michael Dudbridge Handbook of Lean Manufacturing in the Food Industry свитшот print bar metal is the new black
The principles of lean manufacturing – increasing efficiency, reducing waste, lowering costs and improving control – may be applied to any industry. However, the food industry is unique, and creates unique demands. The political, social and economic importance of food is unrivalled by any other form of produce, as is the scrutiny to which the manufacture of food is subjected. For the food industry, lean manufacturing is not simply a cost-saving strategy, but is directly linked to issues of sustainability, the environment, ethics and public accountability. Handbook of Lean Manufacturing in the Food Industry is a major new source of information and ideas for those working in food manufacturing. Offering a fresh and modern perspective on best practice, it points the way to fewer breakdowns, reduced quality faults, improved teamwork and increased profits. With a focus on operations management and new process development, the book is accessible and easy to read, and is complemented by a wealth of practical examples drawn from industry. The author’s conversational style and questioning approach will be invaluable to food manufacturers who are seeking solutions to fundamental issues. The book is directed at those who are working in food manufacturing or the wider food industry, particularly factory operations managers and training teams who are looking for resources to help with lean manufacturing implementations. Others in the supply chain, from producers to retailers, will also find it invaluable. The book is a clear and timely introduction for students and lecturers in food science and technology who want to access the reality of lean manufacturing as well as the theory.
6175.01 RUR
Блейк Пирс A Trace of Hope свитшот print bar metal is the new black
“A dynamic story line that grips from the first chapter and doesn't let go.” –Midwest Book Review, Diane Donovan (regarding Once Gone) From #1 bestselling mystery author Blake Pierce comes a new masterpiece of psychological suspense. A TRACE OF HOPE is the final book in the Keri Locke series, bringing the series to a dramatic conclusion. In A TRACE OF HOPE (Book #5 in the Keri Locke mystery series), Keri Locke, Missing Persons Detective in the Homicide division of the LAPD, is closer than she’s ever been to finding her daughter. Finally, she gets a fresh lead—and this time, she will do whatever it takes to bring her home alive. At the same time, a new, urgent case is assigned to Keri: an 18 year old girl has gone missing after being hazed by her sorority. As the race is on to find her, Keri plunges deep into the world of pristine college campuses, and comes to realize that all is not what it seems. A dark psychological thriller with heart-pounding suspense, A TRACE OF HOPE is book #5 in a riveting new series—and a beloved new character—that will leave you turning pages late into the night. “A masterpiece of thriller and mystery! The author did a magnificent job developing characters with a psychological side that is so well described that we feel inside their minds, follow their fears and cheer for their success. The plot is very intelligent and will keep you entertained throughout the book. Full of twists, this book will keep you awake until the turn of the last page.” –Books and Movie Reviews, Roberto Mattos (re Once Gone)
599 RUR
Джек Марс Primary Target свитшот print bar metal is the new black
“One of the best thrillers I have read this year.” –-Books and Movie Reviews (re Any Means Necessary) In the much-anticipated debut of a new series by #1 bestseller Jack Mars, when elite Delta Force soldier Luke Stone, 29, joins a secretive government agency, he is dispatched on the mission of a lifetime: a whirlwind race across Europe and the Mid-East to save the President’s daughter before she is beheaded by terrorists. In PRIMARY TARGET (Book #1), we see the forging of one of the world’s toughest—and most lethal—soldiers: Luke Stone. A 29 year old veteran who has seen enough battle to last a lifetime, Luke is tapped by the Special Response Team, a secretive new FBI agency (led by his mentor Don Morris) to tackle the most high-stake terrorism operations in the world. Luke, still haunted by his wartime past and newly married to an expecting Becca, is dispatched on a mission to Iraq, with his new partner Ed Newsam, to bring in a rogue American contractor. But what begins as a routine mission mushrooms into something much, much bigger. When the President’s teenage daughter, kidnapped in Europe, is ransomed by terrorists, Luke may be the only one in the world who can save her before it is too late. PRIMARY TARGET is an un-putdownable military thriller, a wild action ride that will leave you turning pages late into the night. It marks the long-anticipated debut of a riveting new series by #1 bestseller Jack Mars, dubbed “one of the best thriller authors” out there. “Thriller writing at its best.” –-Midwest Book Review (re Any Means Necessary) Also available is Jack Mars’ #1 bestselling LUKE STONE THRILLER series (7 books), which begins with Any Means Necessary (Book #1), a free download with over 800 five star reviews!
299 RUR
Randy Gage Risky is the New Safe. The Rules Have Changed . . . свитшот print bar metal is the new black
THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking—a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything! You’ll view challenges—and the corresponding opportunities they provide—in entirely new and exciting ways. You’ll recognize powerful new gateways to creating wealth. In this mind-bending book you’ll discover: How mavericks like Steve Jobs, Richard Branson, and Mark Cuban think differently—and what you can learn from them; The six-month online course that could allow you to earn more than a Ph.D.; How social media changes branding and marketing forever, and what that means for you; What happens when holo-suites and virtual-reality sex come about, and how you need to prepare; The new religion of ideas: How to become an “idea generator” and declare as a free agent; and, What will cause the Euro, precious metals, and oceanfront real estate to collapse—and how that can make you rich!
1657.52 RUR
Ted Padova Adobe Acrobat X PDF Bible свитшот print bar metal is the new black
The classic Acrobat and PDF reference, updated to cover the latest release Consistently the most authoritative and comprehensive resource on the Acrobat PDF format, this standard reference returns with in-depth coverage of the newest version of Acrobat. Written by bestselling author Ted Padova, this book is packed with real-world insights and techniques gained from Padova's daily use of Acrobat under deadline constraints. You'll discover everything there is to know about using Acrobat X for print prepress, the Internet, CD-ROMs, and other forms of media. Popular author Ted Padova shares everything you need to know about the latest release of Acrobat—Acrobat X Explores the updated functions of the new Acrobat and using it for print prepress, the Internet, CD-ROMs, and more As the ultimate resource for all things Acrobat and PDF-related, Adobe Acrobat X PDF Bible is an update of a classic.
2988.85 RUR
Viktor Viktorovich Pereletov Mind. Beginning. 1 book свитшот print bar metal is the new black
Fantastic story. The book is about a new and not understandable. About the meeting of one person with the fact that it is difficult to understand and explain and believe in it.
400 RUR
Свитшот мужской с полной запечаткой Printio Lizard bar свитшот print bar metal is the new black
Свитшот мужской с полной запечаткой.
2800 RUR
Mary Kaldor New and Old Wars. Organised Violence in a Global Era свитшот print bar metal is the new black
Mary Kaldor's New and Old Wars has fundamentally changed the way both scholars and policy-makers understand contemporary war and conflict. In the context of globalization, this path-breaking book has shown that what we think of as war – that is to say, war between states in which the aim is to inflict maximum violence – is becoming an anachronism. In its place is a new type of organized violence or 'new wars', which could be described as a mixture of war, organized crime and massive violations of human rights. The actors are both global and local, public and private. The wars are fought for particularistic political goals using tactics of terror and destabilization that are theoretically outlawed by the rules of modern warfare. Kaldor's analysis offers a basis for a cosmopolitan political response to these wars, in which the monopoly of legitimate organized violence is reconstructed on a transnational basis and international peacekeeping is reconceptualized as cosmopolitan law enforcement. This approach also has implications for the reconstruction of civil society, political institutions, and economic and social relations. This third edition has been fully revised and updated. Kaldor has added an afterword answering the critics of the New Wars argument and, in a new chapter, Kaldor shows how old war thinking in Afghanistan and Iraq greatly exacerbated what turned out to be, in many ways, archetypal new wars – characterised by identity politics, a criminalised war economy and civilians as the main victims. Like its predecessors, the third edition of New and Old Wars will be essential reading for students of international relations, politics and conflict studies as well as to all those interested in the changing nature and prospect of warfare.
4647.04 RUR
Anthony Saunders Credit Risk Measurement. New Approaches to Value at Risk and Other Paradigms свитшот print bar metal is the new black
The most cutting-edge read on the pricing, modeling, and management of credit risk available The rise of credit risk measurement and the credit derivatives market started in the early 1990s and has grown ever since. For many professionals, understanding credit risk measurement as a discipline is now more important than ever. Credit Risk Measurement, Second Edition has been fully revised to reflect the latest thinking on credit risk measurement and to provide credit risk professionals with a solid understanding of the alternative approaches to credit risk measurement. This readable guide discusses the latest pricing, modeling, and management techniques available for dealing with credit risk. New chapters highlight the latest generation of credit risk measurement models, including a popular class known as intensity-based models. Credit Risk Measurement, Second Edition also analyzes significant changes in banking regulations that are impacting credit risk measurement at financial institutions. With fresh insights and updated information on the world of credit risk measurement, this book is a must-read reference for all credit risk professionals. Anthony Saunders (New York, NY) is the John M. Schiff Professor of Finance and Chair of the Department of Finance at the Stern School of Business at New York University. He holds positions on the Board of Academic Consultants of the Federal Reserve Board of Governors as well as the Council of Research Advisors for the Federal National Mortgage Association. He is the editor of the Journal of Banking and Finance and the Journal of Financial Markets, Instruments and Institutions. Linda Allen (New York, NY) is Professor of Finance at Baruch College and Adjunct Professor of Finance at the Stern School of Business at New York University. She also is author of Capital Markets and Institutions: A Global View (Wiley: 0471130494). Over the years, financial professionals around the world have looked to the Wiley Finance series and its wide array of bestselling books for the knowledge, insights, and techniques that are essential to success in financial markets. As the pace of change in financial markets and instruments quickens, Wiley Finance continues to respond. With critically acclaimed books by leading thinkers on value investing, risk management, asset allocation, and many other critical subjects, the Wiley Finance series provides the financial community with information they want. Written to provide professionals and individuals with the most current thinking from the best minds in the industry, it is no wonder that the Wiley Finance series is the first and last stop for financial professionals looking to increase their financial expertise.
6311.2 RUR
Rao G. V. Elements of Structural Dynamics. A New Perspective свитшот print bar metal is the new black
Structural dynamics is a subset of structural analysis which covers the behavior of structures subjected to dynamic loading. The subject has seen rapid growth and also change in how the basic concepts can be interpreted. For instance, the classical notions of discretizing the operator of a dynamic structural model have given way to a set-theoretic, function-space based framework, which is more conducive to implementation with a computer. This modern perspective, as adopted in this book, is also helpful in putting together the various tools and ideas in a more integrated style. Elements of Structural Dynamics: A New Perspective is devoted to covering the basic concepts in linear structural dynamics, whilst emphasizing their mathematical moorings and the associated computational aspects that make their implementation in software possible. Key features: Employs a novel ‘top down’ approach to structural dynamics. Contains an insightful treatment of the computational aspects, including the finite element method, that translate into numerical solutions of the dynamic equations of motion. Consistently touches upon the modern mathematical basis for the theories and approximations involved. Elements of Structural Dynamics: A New Perspective is a holistic treatise on structural dynamics and is an ideal textbook for senior undergraduate and graduate students in Mechanical, Aerospace and Civil engineering departments. This book also forms a useful reference for researchers and engineers in industry.
8503.51 RUR
Артур Конан Дойл Tales of Terror and Mystery свитшот print bar metal is the new black
Tales of Terror and Mystery is a collection of Arthur Conan Doyle stories including: Tales of Terror: "The Horror of the Heights", "The Leather Funnel", "The New Catacomb", "The Case of Lady Sannox", "The Terror of Blue John Gap", "The Brazilian Cat". Tales of Mystery: "The Lost Special", "The Beetle-Hunter", "The Man with the Watches", "The Japanned Box", "The Black Doctor", "The Jew's Breastplate".
0 RUR
Magulsim Zhanabekova The History of English Literature свитшот print bar metal is the new black
«The History of English Literature» is based on the major literary and cultural movements that occurred during Romanticis, Victorianism, Modernism, as well as Postmodernism. The manual contains different types of movements and creative works of representatives of a complex literary and cultural tradition. It is used for the students, undergraduates of humanitarian specialties of higher educational institutions. It is also recommended to the learners who are interested in the developments of English Literature, the new means of relationship between literature and historical context. Publishing in authorial release.
203 RUR
David L. Dotlich Transitions at the Top. What Organizations Must Do to Make Sure New Leaders Succeed свитшот print bar metal is the new black
Clear, actionable guidance toward managing a major leadership change Transitions at the Top is an insightful, informative guide to navigating a change in leadership. A smooth transition is critical to both the health of the organization and the success of the new leader, but good planning and strong strategy can help organizations come out fresher and more driven on the other side. This book provides the specific principles, guidelines, and actions that boards, C-suite executives, and HR leaders need to guarantee a successful CEO transition. Continuity is key as one leader passes the mantle to a successor, and this book spans the steps and events that take place from when the candidate accepts the offer, all the way through the point where a critical mass of followers have accepted him or her as the established leader. Coverage includes guidance on who should be engaged in the process, as well as role-specific advice for each member of the transition management team. Many books have been written to advise new incoming CEOs, but there is little guidance available for the organization as a whole. This book provides actionable advice on smoothing the transition without breaking stride. Maintain continuity during leadership transitions Strengthen focus on culture, systems, and processes Engage all influential executives in smoothing the transition Lay a foundation to help the new leader succeed The transition management team plays a crucial role in maintaining the health of the organization during a time of major change. Strong strategy becomes critical when an organization is in flux, and high engagement is key. Transitions at the Top provides expert insight, clear guidance, and a solid plan for a smoother transition.
2325.18 RUR